lastminute.com 'stories start here' by Karmarama

4.1 30 Votes

Karmarama has created a new spot for lastminute.com’s new pan-European campaign to position the brand as the ultimate travel and leisure retailer.

The spot was created by creative directors Sam Walker and Joe de Souza. It was also directed by Sam Walker and the Production company was Kream.

The campaign, which features the new
strap line ‘Stories Start Here’, aims to demonstrate how lastminute.com helps its customers  have unforgettable experiences. In the UK the campaign will run across TV, print and online.

To support the brand campaign, lastminute.com is also revamping its website, making it simpler  and easier to use. Media was planned and bought by Manning Gottlieb OMD and digital strategists Razorfish helped execute the online activity. Post production was by The Mill.

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Released: 31 March 2011

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Credits

Creative Directors
Sam Walker & Joe de Souza

Planner
Ben Milligan

Production Company
Kream

Director
Sam Walker

DOP
Danny Cohen

Second Unit DOP
Damian Daniels

Producer
Caroline Hicks

Editor
Leo @ Speade

Post-Production
The Mill

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