'stories start here' by Karmarama

4.1 30 Votes

Karmarama has created a new spot for’s new pan-European campaign to position the brand as the ultimate travel and leisure retailer.

The spot was created by creative directors Sam Walker and Joe de Souza. It was also directed by Sam Walker and the Production company was Kream.

The campaign, which features the new
strap line ‘Stories Start Here’, aims to demonstrate how helps its customers  have unforgettable experiences. In the UK the campaign will run across TV, print and online.

To support the brand campaign, is also revamping its website, making it simpler  and easier to use. Media was planned and bought by Manning Gottlieb OMD and digital strategists Razorfish helped execute the online activity. Post production was by The Mill.

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Released: 31 March 2011

Related Creative:


Creative Directors
Sam Walker & Joe de Souza

Ben Milligan

Production Company

Sam Walker

Danny Cohen

Second Unit DOP
Damian Daniels

Caroline Hicks

Leo @ Speade

The Mill

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