Tetley 'redbush' by Dare

3.6 5 Votes

The Tetley Tea Folk go to South Africa in the latest ad for the brand where they find out about Redbush tea.

The £2.5m campaign sees ‘Gaffer’ and his team being shown around by a ‘Redbush ranger’ to see where Redbush is grown and learn why it is so special.

The television ad breaks on the Monday 4th April and will be supported by a print and outdoor campaign as well as online activity.  It was written by Richard Stoney and art directed by Dave Hobbs. It was directed by Stuart Douglas through Nice Shirt.

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Released: 05 April 2011

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Credits

Client
Allen Hunt, Senior Brand Manager, Tetley

Creative Agency
Dare

Copywriter
Richard Stoney

Art Director
Dave Hobbs

Planner
Ben Armistead

Media Agency
Mediavest

Media Planner
Greg Fuller

Production Company
Nice Shirt

Director
Stuart Douglas

Editor
Jonnie Scarlett, The Quarry

Illustrator
Richard Ollive

Post-Production
The Mill

Audio Post-Production
Factory

Exposure
TV, press, poster and online

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