Public View - Is the public cheered by the new Morrisons ad?
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
However one person thought it was overly cheesy and another thought Freddie Flintoff was not a good match with the brand.
Watch the ad here.
Video produced by Vox Pops International on behalf of Campaign.