Matalan 'forever spring' by BBH

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Matalan, the retailer, has launched its new brand campaign 'Feel Good Fashion'.

The TV ad, made by BBH, showcases Matalan’s spring collection using an everyday park scene with characters interacting with each other.

The film was directed by Scott Lyon through Outsider. The music, ‘Plage’ by Crystal Fighters, can be downloaded for free at www.Matalan.co.uk. Postproduction was by The Mill. The campaign includes a national print campaign, running from April, and a second TV ad to air in the summer.

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Released: 06 April 2011

Credits

Client
Lee Pinnington, Marketing Director.  
Carly Hughes, Brand Manager.

Creative Team
Andy Clough & Richard McGrann / Gary Arnold & Neil Ritchie

Creative Director
Nick Gill

Producer
Angela Zabala

Team Manager
Katie Beevers    

Team Director
Paisley Wright

Production Company
Outsider

Director
Scott Lyon

Producer
Zeno Campbell-Salmon

DoP
John de Borman

Post Production
The Mill

Private View about this creative

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