Heineken 'the entrance' by Wieden + Kennedy Amsterdam

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Heineken has launched its global brand campaign for Heineken with a new spot called 'The Entrance'.

The film premiered on Heineken’s Facebook fan page at the end of 2010 to more than 900,000 Heineken fans and will start to appear on television and cinema screens around the world from the first quarter of 2011 onwards.

The film’s hero demonstrates the ultimate party entrance.

The film includes 90’’, 60", 45’’ and 30" length spots and 11 extra short films, viewed on YouTube and Heineken’s Facebook pages, which reveal the secret back-stories of the key characters starring in the film.

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Keywords:

United Kingdom, Alcohol, Food & Drink, Ad campaign, Digital Media campaign, Television campaign, Global

Released: 06 April 2011

Agency: Wieden & Kennedy Amsterdam
Advertiser: Heineken
Creative Type: Television
Sector: Food & Drink Alcohol
Country: United Kingdom

Related Creative:

$Heineken 'the switch' by TBWA\NEBOKO$

Credits

Executive Creative Director
Mark Bernath
Eric Quennoy

Art Director
Alvaro Sotomayor

Copywriter
Roger Hoard

Copywriter
Carlo Cavallone

Broadcast Director
Erik Verheijen

Producer
Tony Stearns

Group Account Director
Clay Mills

Account Manager
Jasmina Krnjetin

Planning Director
Martin Weigel

Digital Content Art Director
Philip Brink

Digital Content Copywriter
Hugo van Woerden

Digital Content Producer
Ross Plummer

“Making of” Videographer
Rene Pannevis