Heineken 'the entrance' by Wieden + Kennedy Amsterdam

3.2 2 Votes

Heineken has launched its global brand campaign for Heineken with a new spot called 'The Entrance'.

The film premiered on Heineken’s Facebook fan page at the end of 2010 to more than 900,000 Heineken fans and will start to appear on television and cinema screens around the world from the first quarter of 2011 onwards.  

The film’s hero demonstrates the ultimate party entrance.

The film includes 90’’, 60", 45’’ and 30" length spots and 11 extra short films, viewed on YouTube and Heineken’s Facebook pages, which reveal the secret back-stories of the key characters starring in the film.

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Released: 06 April 2011


Executive Creative Director
Mark Bernath
Eric Quennoy

Art Director
Alvaro Sotomayor

Roger Hoard

Carlo Cavallone

Broadcast Director
Erik Verheijen           

Tony Stearns

Group Account Director
Clay Mills

Account Manager
Jasmina Krnjetin

Planning Director
Martin Weigel

Digital Content Art Director
Philip Brink

Digital Content Copywriter
Hugo van Woerden       

Digital Content Producer
Ross Plummer           

“Making of” Videographer
Rene Pannevis

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