KFC 'emergency chairs' by BBH

3.9 22 Votes

BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.

The ad centres on an extended family getting together for a summer lunch in the garden with KFC food.

The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people arrive, makeshift emergency chairs including beanbags, are found.

The ad was created by Harry Orton & Robin Warman. The production company was Blink.

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Released: 06 April 2011


Jennelle Tilling, VP Marketing, KFC UK

BBH Creative Team
Harry Orton & Robin Warman

BBH Creative Director
Marc Hatfield

BBH Producer
Georgina Kent

BBH Strategic Business Lead
Nick Stringer

Production Company

Benito Montorio

Exec producer
James Bland

Stuart Butterworth

John Lynch

Post Production

Editor/Editing House
Aaron at Stitch


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