BBC Radio 6 Music 'building 6 Music' by Fallon

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The BBC has launched a TV ad for BBC Radio 6 Music featuring its celebrity DJs Jarvis Cocker, Lauren Laverne, Huey Morgan and Cerys Matthews.

The 40-second TV ad by Fallon shows the celebrities carrying speakers and radios playing the music that listeners can expect to hear on their shows.

All the speakers end up in a pile to represent the Radio 6 Music building. The campaign also includes digital banners that promote 6 specially created mixes, put together by the DJs, which can be downloaded at bbc.co.uk/6music. A vinyl record of the mixes has been created by Fallon and distributed with artwork and posters, designed by Fallon, to all independent record stores. Gorgeous’ Dom Bridges directed the ad through Red Bee.

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Released: 07 April 2011

Credits

Client
Claire Jullien, BBC Radio 2 & 6 Music Marketing Head

Executive Creative Director
Augusto Sola

Creative Head
Pete Gatley

Creative
Emily Cussins

Group Account Director
James Townsend

Account Director
Romilly Martin

Agency Planner
Mike Lean

Agency Producer
Natalie Curran

Production Company
Red Bee  

Director
Dom Bridges (From Mustard)

Producer
Louise Jones

Director of Photographer
Chris Sabogal

Editor
Jonnie Scarlett

Post-Production
Glassworks    

Audio Post-Production
Parv @ Wave

Media Agency
MPG

Media Planner
Sally Walker

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