Flora 'Flora Cuisine' by DDB UK

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Flora has launched its Flora Cuisine line with a new campaign by DDB UK starring TV presenter Vernon Kay and his Mum, Gladys.

Initially unsure about the creamy appearance of Flora Cuisine in the pan, Vernon is won over by Gladys’ assurance it is good for his health and tastes just as delicious too.

The campaign is supported at launch by Yahoo, MSN and YouTube home-page takeovers as well as rich media online video alongside a campaign microsite.

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Released: 07 April 2011

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Credits

Client
Phil Ellis, Regional Brand Director - Spreads

Executive Creative Director
Howard Willmott

Creative Team
Jaime McLennan, Jim Stump, Mark Prime

Planner
Tom Lloyd

Account Team
Tom Ellis-Jones, Charlotte Evans

Production Co
Home Corp

Director
Lucy Blakstad

Agency TV Producer
Lucy Westmore, Anna-Louise Garner

Producer
George Saunders

Media Agency
Mindshare

Media Planner
Charlotte Frost
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