Specsavers 'lift' by Specsavers Creative

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Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer's varifocals promotion.

‘Long Arms’ sees a man have his arms surgically lengthened so he can read a newspaper. ‘Lift’ sees an arrogant City-type get his newspaper caught in lift doors as he stretches his arms to read it.
 
The campaign was directed by Another Film Company’s Jeff Stark.

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Released: 07 April 2011

Creative in this campaign:

Credits

Client
Richard Holmes, Marketing Director

Creative Director
Graham Daldry

Copywriter
Graham Daldry (‘Long Arms’)

Aaron Scoones (‘Lift’)

Art Director
Steve Loftus (‘Long Arms’)

Michael Hutchinson (‘Lift’)

Agency Producer
Alex Honnor

Production Company
Another Film Company

Director
Jeff Stark

Editor
Bruce Townend @ The Quarry

Post-Production
Rushes

Audio Post-Production
Grand Central (TBC)

Exposure
TV

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