Winalot 'what a lot' by DDB UK

4.1 22 Votes

Winalot, the Nestle Purina pet food brand, is launching its first TV ad campaign since 2003, celebrating the role of a pet dog in family life.

The ad, made by DDB UK, stars dog owners, and features an "ode to dogs" voiced over portraits of families with their pets. The ad was created by Jonathan John and David Mackersey. The spot was directed by Paul Gay through Hungryman. The director of photography was Ed Wild.

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Released: 07 April 2011


Ingrid Hayes, Senior Brand Manager

Creative Director
Kent Shively

Jonathan John & David Mackersey

Art Director
David Mackersey & Jonathan John

Kathy Slack

Production Company

Paul Gay

Director of Photography
Ed Wild

Agency TV Producer
Sarah Browell

Camilla Cullen

Account Team
Daniel Taylor, Zoë Hinckley, Cameron Powrie

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