Robinsons 'squash for all' by BBH

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Shane Meadows, the Bafta-winning director of 'This Is England' and 'Somer's Town', has directed the latest ad for Robinsons, which promotes the launch of Robinsons Double Concentrate.

Using the strapline  ‘A lot from a drop’, the spot, by Bartle Bogle Hegarty, aims to communicate the product’s value for money and follows a group of children around as they offer glasses of Robinsons from their trolley to the people in their neighbourhood.

The ad was created by Matt Doman and Ian Heartfield at BBH. The production company was Warp Films. Post production was by One Of Us. The BBH TV Producer was Glenn Paton and the producer was Mark Herbert. Editing was by Dave Webb at Final Cut?and the photographer was Dean Rogers. The ad 60 second and 30 second versions in the UK and Ireland. ?

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Released: 11 April 2011

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Credits

Client
Debbie Eddy, Brand Controller, Britvic UK

Creative Team
Matt Doman and Ian Heartfield

Creative Director
Nick Gill

TV Producer
Glenn Paton

Team Manager
Alex Monger

Team Director
Becky Russell

Production Company
Warp Films

Director
Shane Meadows

Producer
Mark Herbert

DoP
Zac Nicholson

Post Production
One Of Us

Editor
Dave Webb @ Final Cut

Sound
Joe @ 750mph

Photographer
Dean Rogers

Exposure
UK & Ireland, TV (1x 60”, 2 x 30”)

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