Celebrations 'schadenfreude' by CLM BBDO Paris

5.0 2 Votes

Celebrations, the Mars chocolate brand, has launched a new campaign in France around the notion of schadenfreude.

The ads feature people secretly celebrating at others' misfortune.

Shot by Clive Stewart, the campaign starts in print followed by a billboard ads.

Share On:

Released: 13 April 2011

  • gym.jpg

    gym.jpg

  • bus.jpg

    bus.jpg

  • fils.jpg

    fils.jpg

of

Related Creative:

Credits

Creative Director
Gilles Fichteberg and Jean-François Sacco

Account Managers
Julien Lemoine, Hadrien Bizot, Elodie Touati

Artistic Director
Lucie Vallotton

Copywriter
Julien Perrard

Producer
Sylvie Etchemaïté

Photographer
Clive Stewart

Post-Production
Clive Stewart/Picto

Exposure
Print & outdoor

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mars 'raised voices' by AMV BBDO

Mars 'raised voices' by AMV BBDO

Mars is releasing a 2010 version of John Barnes' 1990 footballing rap as part of a TV campaign aiming to tap into consumer excitement about the forthcoming World Cup.

Mars 'sharing range' by AMV BBDO

Mars 'sharing range' by AMV BBDO

Mars is sponsoring ITV's new Ant and Dec TV show 'Push the Button', and has launched a series of idents to promote its 'sharing' range.