Celebrations 'schadenfreude' by CLM BBDO Paris

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Celebrations, the Mars chocolate brand, has launched a new campaign in France around the notion of schadenfreude.

The ads feature people secretly celebrating at others' misfortune.

Shot by Clive Stewart, the campaign starts in print followed by a billboard ads.

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Released: 13 April 2011

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Creative Director
Gilles Fichteberg and Jean-François Sacco

Account Managers
Julien Lemoine, Hadrien Bizot, Elodie Touati

Artistic Director
Lucie Vallotton

Julien Perrard

Sylvie Etchemaïté

Clive Stewart

Clive Stewart/Picto

Print & outdoor

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