Action for Happiness 'happiness is a decision' by Fallon

3.1 4 Votes

Fallon has created an animated film to promote the launch of Action for Happiness campaign.

The animated film aims to show that by doing something as simple as making a pot of tea for someone else, rather than just a cup for yourself, happiness can spread.

The film is supported by the strapline, ‘Happiness is a decision, join the movement, be the change’.

It will be shown at the launch of the movement this week at Jerwood Hall and it will be seeded online.

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Released: 13 April 2011


Mark Williamson

Executive Creative Director
Duncan Cargill

Art Director
Avril Furness

Copy Writer
Milo Carter

Group Account Director

Account Director
Emily Kortlang

Agency Planner
Matt Sadler/ Tamsin Davies

Agency Producer
Henry Huang

Production Company
Fallon Films

Directed and Produced
Tom Ormonde & James Lowrey

Art Director/ Illustrator
Robert Hunter

Lead Animator
Alex Donne-Johnson

Assistant Animation
Nicos Livesey

Audio Post-Production
Ed Downham @ Wave London

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Hotline: Appointment by Action for Happiness

Action for Happiness, a non-profit organisation that aims to help create a happier society, has appointed Fallon to its UK ad account. Fallon, which won without a pitch, will work on a campaign to coincide with the launch of Action for Happiness in April 2011.