Action for Happiness 'happiness is a decision' by Fallon

3.1 4 Votes

Fallon has created an animated film to promote the launch of Action for Happiness campaign.

The animated film aims to show that by doing something as simple as making a pot of tea for someone else, rather than just a cup for yourself, happiness can spread.

The film is supported by the strapline, ‘Happiness is a decision, join the movement, be the change’.

It will be shown at the launch of the movement this week at Jerwood Hall and it will be seeded online.

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Released: 13 April 2011

Credits

Client
Mark Williamson

Executive Creative Director
Duncan Cargill

Art Director
Avril Furness

Copy Writer
Milo Carter

Group Account Director
Gail

Account Director
Emily Kortlang

Agency Planner
Matt Sadler/ Tamsin Davies

Agency Producer
Henry Huang

Production Company
Fallon Films

Directed and Produced
Tom Ormonde & James Lowrey

Art Director/ Illustrator
Robert Hunter

Lead Animator
Alex Donne-Johnson

Assistant Animation
Nicos Livesey

Audio Post-Production
Ed Downham @ Wave London

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Hotline: Appointment by Action for Happiness

Action for Happiness, a non-profit organisation that aims to help create a happier society, has appointed Fallon to its UK ad account. Fallon, which won without a pitch, will work on a campaign to coincide with the launch of Action for Happiness in April 2011.