Halfords 'that's helpful that's Halfords' by DLKW Lowe

3.2 5 Votes

DLKW Lowe has created its first campaign for Halfords since winning the account last year.

The campaign launches with 30 second TV ads. The first show a woman unleashing a crocodile into her home as a way to get her family outdoors. It is aimed at British families wanting to make the most of the extra Bank Holidays and improving weather.

Both ads were written by creatives Jackie Steers and Ira Joseph of DLKW Lowe and directed by Paul Gay through Hungry Man. The second ad ‘Old Bikes’, breaks on Saturday 16th April 2011.

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Released: 14 April 2011

Credits

Client
Gerry Murphy, Halfords Group Brand Marketing
Director


Lynn Murphy, General Manager, Marketing Halfords

Creative Agency
DLKW Lowe

Creative Director
Steve Boswell

Creative Team
Jackie Steers & Ira Joseph

Planner
Anna Hutson

Media Agency
Walker Media

Production Company
Hungry Man

Director
Paul Gay

Producer
Camilla Cullen

Post-Production
Chris Redding, Frame Store

Editor
Adam Spivey, The Quarry

Audio Post-Production
Grand Central

Exposure
UK

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