Peroni Nastro Azzurro 'primavera/estate' by The Bank

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Peroni Nastro Azzurro is launching a global cinema and outdoor advertising campaign which aims to celebrate the stylish approach the Italians have to the summer.

The campaign created by The Bank features Italian models in their bathing suits drinking Peroni. Set in Lake Como, the ads feature Italian recording artist Mario Biondi’s version of the classic song ‘My Girl’.

The campaign is directed by Ian Cassie and art directed by Cassie and Rich Ward. It will launch in the UK in cinemas from 15 April and then rolled out globally.  The UK campaign also includes print and outdoor billboards and the film will be available on YouTube.

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Released: 15 April 2011

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Credits

Copywriter
The Bank

Art Director
Ian Cassie / Rich Ward

Planner
Robin Lauffer

Production Company
The Bank

Director
Ian Cassie

Editor
Paul Jones

Post-Production
The Bank

Audio Post-Production
A.I.M. and AWAL

Stylist
David Hawkins

Director of Photography
Ben Filby

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