Peroni Nastro Azzurro 'primavera/estate' by The Bank

3.5 4 Votes

Peroni Nastro Azzurro is launching a global cinema and outdoor advertising campaign which aims to celebrate the stylish approach the Italians have to the summer.

The campaign created by The Bank features Italian models in their bathing suits drinking Peroni. Set in Lake Como, the ads feature Italian recording artist Mario Biondi’s version of the classic song ‘My Girl’.

The campaign is directed by Ian Cassie and art directed by Cassie and Rich Ward. It will launch in the UK in cinemas from 15 April and then rolled out globally.  The UK campaign also includes print and outdoor billboards and the film will be available on YouTube.

Share On:

Released: 15 April 2011

Related Creative:


The Bank

Art Director
Ian Cassie / Rich Ward

Robin Lauffer

Production Company
The Bank

Ian Cassie

Paul Jones

The Bank

Audio Post-Production
A.I.M. and AWAL

David Hawkins

Director of Photography
Ben Filby

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Peroni Nastro Azzurro

Peroni Nastro Azzurro "storie di stile" by The Bank

BMB's Dom Martin heads to The Bank

BMB's Dom Martin heads to The Bank

The Bank has appointed Beattie McGuinness Bungay senior creative Dom Martin to the position of joint creative director to work alongside its existing creative director, Ryan Shaw.