Copella 'fruit of our knowledge' by DDB UK

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DDB UK has unveiled its new print campaign for Copella apple juice, called 'the fruit of our knowledge'.

‘The campaign aims to position Copella as the English apple experts by highlighting the variety that go into making a single glass of their juice. The ads were written by Patrick McClelland and art directed by Feargal Balance.

The photographer was Robert Leveritt and the Designer was Pete Mould. The five press executions will be running in publications such as Grazia, Country Living, Red and OK Magazine as well as in The Independent on Sunday Review, Telegraph Magazine and The Observer Food monthly. They are supported by the Copella website, social media and online banners.

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Released: 15 April 2011

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Credits

Clients
Adrian Baty and Meenakshi Nagarajan, Brand
Managers at Pepsico

Creative Director
Jeremy Craigen

Copywriter
Patrick McClelland

Art Director
Feargal Ballance

Photographer
Robert Leveritt

Designer
Pete Mould

Media Agency
OMD

Media Planner
Iain Bignold

Account Planner
Ami Smith

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