Barclays 'take one small step' by BBH

2.6 5 Votes

BBH has created new print executions for Barclays for its ongoing 'Take one small step' campaign.

Each execution is based on a real money issue where Barclays claims it can help customers take the right step to a better financial future.

It includes statements such as ‘Barclays offers full protection against online debit card fraud’. BBH creative directors were Matt Doman, Ian Heartfield and Mark Reddy. The creative team was Mat Joiner / Matt Powell Perry & Rory McCaskill & Jim Connolly. The team director was George Scotland. The campaign is supported by poster and online activity.

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Released: 15 April 2011

Barclays 'take one small step' by BBH

Barclays 'take one small step' by BBH

Related Creative:

Credits

Client
Sara Bennison, Marketing Communications Director

Creative Team
Mat Joiner / Matt Powell Perry & Rory
McCaskill & Jim Connolly

Creative Director
Matt Doman & Ian Heartfield / Mark Reddy

Producer
Pamela Shomer

Team Director
George Scotland

Exposure
UK – press, poster and online

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