Coca-Cola '125th anniversary' by McCann Erickson Spain
The Coca-Cola Company celebrates its 125th anniversary with an ad that takes viewers through the years.
The ad was created by McCann Spain in cooperation with McCann Bulgaria/Italy,
The new TV ad uses a series of montage of images from the brand’s famous past, as well as the soundtrack from its famopus "hilltop" ad, "I’d like to teach the world to sing".
An integrated marketing campaign will support the anniversary in Britain including a new TV ad, outdoor, digital Retro Poster Maker and iconic graphics on-pack.