Freggo ‘taste’ by OgilvyOne

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OgilvyOne has created an art installation using ‘data visualisation’ for its ‘Sensational Ice Cream’ campaign for new UK brand Freggo.

The brand is a new venture from the owners of the popular Gaucho group of Argentinian restaurants. A computer programme captures six core elements of the ice cream flavour.

The response data (sweetness, richness, creaminess, juiciness and so on) are fed into the program to define how the visuals look. The creative team included OgilvyOne’s Rae Stones and Fiona Sanday who worked with Andrew Shoben from Greyworld, an art collective. The public were invited to view Taste at the Menier Gallery last week.

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Released: 20 April 2011

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Credits

Client
Martin Williams, Operations Director, Gaucho Argentinean Resturants

Writer
Rae Stones

Art Director
Fiona Sanday

Creative Partner/Director
Emma Delafosse And Charlie Wilson

Planner
James Myers

Director/Photographer
Rory Campbell

Digital Developers
Dan Harman, Max Krawiec

Digital Lead
Craig Mason

Account Lead
Jo Coombs

Account Team
Michael Alexander

Exposure
Central London

Media Buying/Planning Agency
Clear Channel

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