RAC ‘fix your car - and your day' by AMV BBDO

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AMV BBDO has created a series of sponsorship idents for Channel Four Weather on behalf of the RAC, which are aimed at driving membership figures.

The idents each start on a close-up of people seemingly enjoying the weather.  As the camera pans out, it is apparent that they are next to or in their car, as it is being fixed by an RAC patrol. The TV campaign is supported by outdoor and radio activity.

The idents were written by Milo Campbell and art directed by Sonny Adorjan. It was directed and produced by Therapy Films.

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Released: 20 April 2011

Creative in this campaign:


David Tyers, RAC Sales & Marketing Director

Chris Bates,  RAC Head of Marketing

Paul Napleton, RAC brand manager

Milo Campbell

Art Director
Sonny Adorjan

Agency Planner
Louise Nolder

Media Agency
Zenith Optimedia

Media Planner
Laura Howes and Sam

TV Producer
Abbie McLean

Production Company
Therapy Films

Therapy Films

Director of Photography
Theo Garland

Production Co. Producer
Barry Hughes

Post-Production Company
Therapy Films

Audio Post-Production
Angel Sound

Henrik Knudsen

TV, outdoor, radio

Private View about this creative

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