Moneysupermarket 'Spelbinding laptop' by Dare

3.6 11 Votes

Moneysupermarket.com launched idents for its sponsorship of Britain’s Got Talent featuring gymnasts and 2010 winners, Spelbound.

The idents created by Dare feature the performers climbing on each other to put the com next to Moneysupermarket at the top of the screen. Under the strapline, ‘a talent for saving you money’ one of the gymnasts is also seen diving into the rest of the 12 strong-hold group who are imitating the sea.

Richard Nott was the copywriter on the ad, while David Dearlove was the art director. The director is Michael Gracey through Partizan. Post-production is by MPC.

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Released: 20 April 2011

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Credits

Client
Paul Cable Head of Brand Marketing

Creative Agency
Dare

Copywriter
Richard Nott

Art Director
David Dearlove

Planner
Stephanie Newman

TV Producer
Thea Slevin

Media Agency
Mediacom

Media Planner
Anna Berry

Production Company
Partizan

Director
Michael Gracey

Post-Production
MPC

Exposure
TV

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