Jammie Dodgers 'Toffee Dodgers' by VCCP

3.8 26 Votes

Jammie Dodgers has launched a new TV campaign to launch Toffee Dodgers, its new flavour.

The  spirit of the Dodgers brand is communicated via monkeys which personify each flavour.

In the first TV ad we encounter Jammie and Toffee Monkeys and in a subsequent spot we’re introduced to Choccie, a third character representing the new Choccie Dodger flavour. The campaign features the new strap line ‘Get Stuck In.’

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Released: 03 May 2011

Creative in this campaign:

Credits

Client
Burton’s Foods Limited

Mandy Bobrowski, Marketing Manager

Stuart Wilson, Chief Marketing Officer

Creative Director
Steve Vranakis

Copywriter
Fred Rodwell

Art Director
Andrew Parsons

Agency Producer
Carly Parris

Account Director
Ed Maxwell

Planner
Simon Gregory

Media Agency
Universal McCann

Media Planner
Beth Handyside, Lauren Hertzenberg

Production Company
Hungry Man

Puppetry
Animated Extras

Editors
Marshall Street

Post Production
Framestore

Director
Roderick Fenske

Photographer
Dan Burn-Forti

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