O2 'thinking of you live' by Pd3

4.8 7 Votes

Pd3, the experience-led creative agency, has created a TV spot for 02 featuring music star Tinie Tempah. The new ad is part of 02's ongoing 'Thinking of You' campaign.

The ad was created from real footage of a Tinie Tempah gig, designed to
surprise one fan chosen from 400 who were crowd-sourced from Facebook.

The chosen fan was given a personal performance when 399 fans departed the venue
in a single spontaneous flash exit.

The performance was filmed at the O2
Islington Academy. It was created by Pia Chaudhuri and Mo Saha and directed by documentary maker Phil Griffin through Serious Pictures.

Share On:

Released: 04 May 2011

Credits

Client
Liz Ward, O2 Brand

Creative Agency
Pd3

Creative
Pia Chaudhuri

Mo Saha

Planner
Alice Driscoll

Agency Producer
Russell Taylor

Media Agency
Zenith Optimedia

Media Planner
Kay Tasker

Production Company
Serious Pictures

Director
Phil Griffin

Editor
Nathan Perry Greene

Post-Production
Rushes

Audio Post-Production
Nick Harris @ Tamborine Productions

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

O2 'things are changing' by VCCP

O2 'things are changing' by VCCP

O2 has launched a multimillion-pound advertising campaign.

O2 'get up for England' by VCCP

O2 'get up for England' by VCCP

O2, the sponsor of the England rugby team, has launched a major campaign in the run-up to the Rugby World Cup featuring the England coach Martin Johnson and eight players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton.