O2 'thinking of you live' by Pd3

4.8 7 Votes

Pd3, the experience-led creative agency, has created a TV spot for 02 featuring music star Tinie Tempah. The new ad is part of 02's ongoing 'Thinking of You' campaign.

The ad was created from real footage of a Tinie Tempah gig, designed to
surprise one fan chosen from 400 who were crowd-sourced from Facebook.

The chosen fan was given a personal performance when 399 fans departed the venue
in a single spontaneous flash exit.

The performance was filmed at the O2
Islington Academy. It was created by Pia Chaudhuri and Mo Saha and directed by documentary maker Phil Griffin through Serious Pictures.

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Released: 04 May 2011


Liz Ward, O2 Brand

Creative Agency

Pia Chaudhuri

Mo Saha

Alice Driscoll

Agency Producer
Russell Taylor

Media Agency
Zenith Optimedia

Media Planner
Kay Tasker

Production Company
Serious Pictures

Phil Griffin

Nathan Perry Greene


Audio Post-Production
Nick Harris @ Tamborine Productions

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