The Times 'The Times Rich List' by CHI & Partners

3.6 10 Votes

CHI & Partners has launched a new campaign to promote the Sunday Times ‘Rich List’.

The campaign will run across TV, Outdoor, Print, Radio and Digital.

The print and Outdoor sees graphs documenting fluctuation of wealth plotted against specific visual cues that are unique/relevant to that particular rich lister; for Simon Cowell it’s his V-Neck t-shirt, for Amy Winehouse it’s her hair. In the TV spot, a financial news channel is pastiched. The campaign was created by Matt Collier and Wayne Robinson.

The TV ad was directed by Andy McCloud through Rattling Stick. Rob Petire, Dan Beckett and Tony Bull designed the print work.

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Released: 05 May 2011

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Credits

Creative Agency
CHI & Partners

Creatives
Matt Collier

Wayne Robinson

Creative Director
Micky Tudor

Producer
Ben Clark

Ciaran Bennett

Director
Andy McCloud

Production Company
Rattling Stick

Designer
Rob Petrie

Dan Beckett

Tony Bull

Art Buyer
Emma Modler

Project Management
Ben Etheridge
John Hodges

Private View about this creative

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