Pimms 'join the Pimms summer party' by Mother

2.0 8 Votes

Diageo has launched a new TV ad for Pimm’s in the next stage of the interactive £4.6m ‘Pimm’s Summer Party’ campaign for the brand.

It is executed in a similar manner to a political campaign, with manifestos, local brand representatives, a Pimm’s ‘campaign’ bus, Pimm’s party slogan, supporter kits and membership to the cause.

The new TV ad features the Pimm’s summer party bus touring the country and recruiting the public to ‘Join the Pimm’s Summer Party’. The ad was created by Mother and directed by Mark Denton through Coy! Communications. The post production company was MPC.

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Released: 04 May 2011

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Credits

Art Director
Mother

Copywriter
Mother

Planner
Mother

Agency Producer
Mother

Director
Mark Denton

Production Complany
Coy! Communications

Producer
Sara Cummins

Editor
Joel Miller

Post Production
MPC

Audio Post-Production
Factory Studios

Sound Design
Factory Studios

DoP
Denis Crossan

Private View about this creative

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