Pimms 'join the Pimms summer party' by Mother

2.0 8 Votes

Diageo has launched a new TV ad for Pimm’s in the next stage of the interactive £4.6m ‘Pimm’s Summer Party’ campaign for the brand.

It is executed in a similar manner to a political campaign, with manifestos, local brand representatives, a Pimm’s ‘campaign’ bus, Pimm’s party slogan, supporter kits and membership to the cause.

The new TV ad features the Pimm’s summer party bus touring the country and recruiting the public to ‘Join the Pimm’s Summer Party’. The ad was created by Mother and directed by Mark Denton through Coy! Communications. The post production company was MPC.

Share On:

Released: 04 May 2011

Related Creative:


Art Director



Agency Producer

Mark Denton

Production Complany
Coy! Communications

Sara Cummins

Joel Miller

Post Production

Audio Post-Production
Factory Studios

Sound Design
Factory Studios

Denis Crossan

Private View about this creative

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Private View: Nils Leonard and Tony Quinn

Private View: Nils Leonard and Tony Quinn

Pimm's 'the call up' by Mother

Pimm's 'the call up' by Mother

Pimm's has ditched the posh character Harry in favour of a group of eccentric individuals in its new spot by Mother.