Skoda 'Skoda puzzle' by Fallon

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Skoda has launched a new interactive campaign centered around its TV sponsorship of US crime drama on Channel 5.

Created by Fallon, the campaign will link TV idents to an online trail to find the location of a hidden virtual Skoda car for the chance for participants to win a Skoda Fabia vRS at the end of the campaign in July. The idents giving a new clue to the whereabouts of the hidden virtual car each week.

After solving the answer to the week’s puzzle, the participant must enter it on Škoda’s YouTube channel. Fallon collaborated with the Google Creative Agency on the campaign.

The work was created by Peter Gatley and Richard Hale and directed by Justin Stokes through HLA. Post–production was by MPC.

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Released: 05 May 2011

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Credits

Client
Heidi Cartledge, Head of Marketing

Creative Director
Augusto Sola

Creatives
Peter Gatley

Richard Hale

Partner, Head of Account Management Katrien DeBauw

Partner, Head of Digital & Integration Matt Groves


Account Director
Lulu Skinner

Account Manager
Aaron Cole

Agency Planner
Matt Sadler

Marcus Reynolds

TV Agency Producer
Michael MacMillan

Digital Producer
Amy Corbishley

Production Company
HLA

Director
Justin Stokes

Producer
Daniel Carter

Director of Photographer
Gary Shaw

Editor
Simon Hargood

Post-Production
MPC

Music
Christopher Leary

Audio Post-Production
Joe Mount @ Wave

Media Agency
MediaCom

Media Planner
Tom Kislingbury

Private View about this creative

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