Land Rover 'Defender passport' by RKCR/Y&R

3.8 17 Votes

Land Rover has launched a press campaign in targeted media.

The ads created by RKCR/Y&R promote the brand’s Defender model.

The ads have been crafted as collages featured as a passport stamp built in the shape of the vehicle to showcase the cars strength.

The ad was written by Phil Forster and art directed by Tim Brookes. The photographer was Carl Warner.

The typographer was Lee Aldridge. Mark Roalfe, chairman of RKCR/Y&R said: "It’s an iconic ad than only a brand as iconic as Land Rover could do".

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Released: 04 May 2011

Land Rover 'Defender passport' by RKCR/Y&R

Land Rover 'Defender passport' by RKCR/Y&R

Credits

Executive Creative Director
Mark Roalfe

Copywriter
Phil Forster

Art Director
Tim Brookes

Photographer
Carl Warner

Typographer
Lee Aldridge, SiD@rkcr/y&r

Production
Ali Power

Account Director
Glynn Euston

National Communications Manager
Les Knight

Private View about this creative

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