Heineken 'star player' by AKQA

Heineken has launched StarPlayer - a live 'dual screen' football game app that lets fans watch UEFA Champions League (UCL) matches on television whilst playing it in real-time, on a computer, iPhone or iPod touch.

When a key event occurs in the live football match, the StarPlayer app triggers in real-time a ‘Match Moment’ and gamers are asked to choose from outcome options.

Players can compete and share scores with their friends via Facebook and other players around the world in the ‘Interactive Champions League’.

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Keywords:

United Kingdom, Apps / Widgets, Ad campaign, Digital Media campaign, Digital marketing, Global

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