Cadbury Bliss 'Bliss blocks' by Fallon

3.8 22 Votes

Cadbury Dairy Milk has extended its Bliss range, introducing three new bar flavours with a press campaign.

The ads highlight new flavours, including Chocolate Truffle, Hazelnut Truffle and Toffee Truffle. 

The campaign targets 35-44 year old females and continues the bar’s strap line, ‘the world’s most pampered chocolate bar’.

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Released: 06 May 2011

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Sandie Dilger, senior brand manager

Helen L Rogers, assistant brand manager

Executive creative director
Chris Bovill and John Allison

Art director
Michela Nicchiotti

Copy writer
Aurora Straton

Group account director
Nik Windsor

Account director
Jack Starks

Account manager
Charlotte Burgess

Agency planner
Isabelle O’Sullivan

Agency producer
Emma Mann

Production company
Vue Photographic

Penny Cottee

Emma Taylor

Media Agency

Media Planner
Joshua Brooks

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