Cadbury Dairy Milk has extended its Bliss range, introducing three new bar flavours with a press campaign.
The ads highlight new flavours, including Chocolate Truffle, Hazelnut Truffle and Toffee Truffle.
The campaign targets 35-44 year old females and continues the bar’s strap line, ‘the world’s most pampered chocolate bar’.
Released: 06 May 2011
Clients
Sandie Dilger, senior brand manager
Helen L Rogers, assistant brand manager
Executive creative director
Chris Bovill and John Allison
Art director
Michela Nicchiotti
Copy writer
Aurora Straton
Group account director
Nik Windsor
Account director
Jack Starks
Account manager
Charlotte Burgess
Agency planner
Isabelle O’Sullivan
Agency producer
Emma Mann
Production company
Vue Photographic
Photographer
Penny Cottee
Producer
Emma Taylor
Media Agency
PHD
Media Planner
Joshua Brooks
Cadbury has launched the first ad campaign for Twirl for 15 years, promoting the new Twirl Bites.
Cadbury has pulled a press ad created by Fallon after supermodel Naomi Campbell suggested it was an openly racist attack against her.
© Haymarket Media Group Ltd.