Cadbury 'charity shop' by Fallon

3.8 7 Votes

Cadbury Dairy Milk launched its next Glass and a Half Full film, continuing the campaign created by Fallon and following previous spots 'gorilla', 'trucks' and 'eyebrow dance'.

Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version.

This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR.

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Released: 09 May 2011

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Credits

Client
Julie Reynolds, Marketing Manager

Mark Paterson, Assistant Brand Manager

Executive Creative Director
Augusto Sola

Creative
Sam Hibbard

Agency Producer
Sasha Mantel

Group Account Director
Nik Windsor

Account Director
Jack Starks

Account Manager
Charlotte Burgess

Agency Planner
Tom Goodwin

Production Company
Riff Raff Films

Director
Megaforce

Producer
Matthew Fone

Director of Photographer
Lasse Frank

Production Designer
Petr Kunc

Editor
Amanda James @ Final Cut

Post-Production
MPC

Post-Production Producer
Julie Evans

VFX Artist
Michael Gregory

Sound Engineer
Parv @ Wave

Music
Jermaine Stewart – “We don't have to take our clothes off”

Media Agency
PHD

Media Planner
Katrin Schlenka

Private View about this creative

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