Cadbury Dairy Milk launched its next Glass and a Half Full film, continuing the campaign created by Fallon and following previous spots 'gorilla', 'trucks' and 'eyebrow dance'.
Created by Sam Hibbard and directed by Megaforce the ad launches with a 60 second version.
This Glass and Half Full Production is set to go beyond the TV with a campaign set to deliver new ways to participate with the brand across digital, events and PR.
Released: 09 May 2011
Mark Paterson, Assistant Brand Manager
Executive Creative Director
Augusto Sola
Creative
Sam Hibbard
Agency Producer
Sasha Mantel
Group Account Director
Nik Windsor
Account Director
Jack Starks
Account Manager
Charlotte Burgess
Agency Planner
Tom Goodwin
Production Company
Riff Raff Films
Director
Megaforce
Producer
Matthew Fone
Director of Photographer
Lasse Frank
Production Designer
Petr Kunc
Editor
Amanda James @ Final Cut
Post-Production
MPC
Post-Production Producer
Julie Evans
VFX Artist
Michael Gregory
Sound Engineer
Parv @ Wave
Music
Jermaine Stewart – “We don't have to take our clothes off”
Media Agency
PHD
Media Planner
Katrin Schlenka
In a move away from its previous "Glass and a Half Full Productions" work, Cadbury Dairy Milk is launching a new long-term communications platform called Joyville, created by Fallon.
Cadbury has launched the first ad campaign for Twirl for 15 years, promoting the new Twirl Bites.
© Haymarket Media Group Ltd.
