ITV 'perspectives' by BBH

5.0 1 Votes

ITV has launched its new arts strand 'Perspectives' with a new campaign consisting of long copy print executions.

The ads seek to promote ITV's new factual stand in a surprising way. The ads communicate the powerful stories explored in the four documentaries and invite the viewers to delve deeper through long copy press.

Share On:

Released: 09 May 2011

ITV 'perspectives' by BBH

ITV 'perspectives' by BBH

Credits

Client
Rob Farmer

Oliver Rudland

Sandy Doran

Creative Team
Alex Ball

Will Holmes

Rory McCaskill

Creative Director
David Kolbusz

Strategist
Emma Caldwell

Producer
Sally Green

Digital Designer
Eric Chia (concept)

Keith Bone (design)

Team Manager
Lucy Scott

Team Director
Ebla Salvi

Production Company
Locate Productions

Producer
Luke Jackson
Alex Pasley-Tyler

Post Production
Mission Retouching

Photographer
Todd Antony

Typographer
Rob Wilson

Illustrator
Alan Dempsey

Exposure
UK, Press and online (MPUs and Ipad ads)

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

ITV 'The Jury' by Bartle Bogle Hegarty

ITV 'The Jury' by Bartle Bogle Hegarty

Bartle Bogle Hegarty has created a print, outdoor and digital campaign for the new ITV series The Jury.

ITV 'Rugby World Cup' by BBH

ITV 'Rugby World Cup' by BBH

ITV has launched a tactical press and poster campaign to promote its coverage of the Rugby World Cup.