ITV 'perspectives' by BBH

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ITV has launched its new arts strand 'Perspectives' with a new campaign consisting of long copy print executions.

The ads seek to promote ITV's new factual stand in a surprising way. The ads communicate the powerful stories explored in the four documentaries and invite the viewers to delve deeper through long copy press.

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Released: 09 May 2011

ITV 'perspectives' by BBH

ITV 'perspectives' by BBH


Rob Farmer

Oliver Rudland

Sandy Doran

Creative Team
Alex Ball

Will Holmes

Rory McCaskill

Creative Director
David Kolbusz

Emma Caldwell

Sally Green

Digital Designer
Eric Chia (concept)

Keith Bone (design)

Team Manager
Lucy Scott

Team Director
Ebla Salvi

Production Company
Locate Productions

Luke Jackson
Alex Pasley-Tyler

Post Production
Mission Retouching

Todd Antony

Rob Wilson

Alan Dempsey

UK, Press and online (MPUs and Ipad ads)

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