Gü 'give in to Gü' by DDB UK

4.5 44 Votes

Premium dessert brand Gü has released its first ad by DDB UK since winning the business last year.

The relaunch ad aims to simplify the Gü brand by consolidating both its dessert brands - Gü Chocolate Puds and Frü Fruity Puds under one umbrella brand, Gü Puds.

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Released: 10 May 2011

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Credits

Campaign title
Give in to Gü

Client
Joseph Liu, senior brand manager

Creative Director
Grant Parker

Creatives
Oli Rimoldi, Sigrid Egedal

Planners
Kathy Slack, Clare Dowen

Production Company
Pulse Films

Directors
thirtytwo

Director of Photography
Tom Townend

Agency TV Producer
Sarah Browell

Producer
Mark Harbour

Media agency
John Ayling & Associates (JAA)

Media Planner
Richard Temple

Private View about this creative

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