Sainsbury's 'feed your family for £50 a week' by AMV BBDO

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Sainsbury's has launched a campaign to help consumers feeling the pinch financially.

Its 'feed your family for £50 a week' challenge recommends family meals from an average of 60p per meal per person.

The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights menu ideas for each day of the week.

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Released: 11 May 2011


Campaign title
Feed your family for £50 a week

Claire Harrison-Church, Director of Brand Communications

Mike Sutherland

Art Director
Antony Nelson

Agency Planner
Sophie Lewis

TV Producer
Maggie Mullen & Kate Jenner

Media Agency

Media Planner
Charlotte Bristow

Production Company

Joshua Neale

Print Photographer
Sue Parkhill

Production Co. Producer
Ben Roberts

Post-production Company

Audio Post-production
Grand Central

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