Sainsbury's 'feed your family for £50 a week' by AMV BBDO

2.3 3 Votes

Sainsbury's has launched a campaign to help consumers feeling the pinch financially.

Its 'feed your family for £50 a week' challenge recommends family meals from an average of 60p per meal per person.

The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights menu ideas for each day of the week.

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Released: 11 May 2011

Credits

Campaign title
Feed your family for £50 a week

Client
Claire Harrison-Church, Director of Brand Communications

Copywriter
Mike Sutherland

Art Director
Antony Nelson

Agency Planner
Sophie Lewis

TV Producer
Maggie Mullen & Kate Jenner

Media Agency
PHD

Media Planner
Charlotte Bristow

Production Company
Smuggler

Director
Joshua Neale

Print Photographer
Sue Parkhill

Production Co. Producer
Ben Roberts

Post-production Company
AMV Lab

Audio Post-production
Grand Central

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