Land Rover 'safe inside' by Y&R New York

4.2 11 Votes

Land Rover is promoting the safety of its vehicles through tongue-in-cheek TV spots.

The first execution sees a corrupt cop facing his colleagues from the safety of his Landrover.

The second shows a man confronting his girlfriend from his car to tell her he is a pathological liar.

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Released: 11 May 2011

Creative in this campaign:


Campaign title
Safe inside

Executive creative director
Kerry Keenan

Group creative director
Graham Lang

Creative directors
Guillermo Vega/Steve Whittier

Julia Neumann

Art director
Michael Schachtner

Senior agency producer
Mara Milicevic

Assistant producer
Jona Goodman

Executive directors of content production
Lora Schulson and Nathy Aviram

Production company

David Shane

Executive Producer
Ralph Laucella  

Antonio Calvache

Dirty Cops copywriter
Alan Wolpert: from O Postive

Edit house
Number Six Edit, NY,USA

Executive producer
Toni Lipari

Jason Macdonald

Sound Design/Arrangement
Sound Lounge.  NY,USA

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