Land Rover is promoting the safety of its vehicles through tongue-in-cheek TV spots.
The first execution sees a corrupt cop facing his colleagues from the safety of his Landrover.
The second shows a man confronting his girlfriend from his car to tell her he is a pathological liar.
Released: 11 May 2011
Campaign title
Safe inside
Executive creative director
Kerry Keenan
Group creative director
Graham Lang
Creative directors
Guillermo Vega/Steve Whittier
Copywriter
Julia Neumann
Art director
Michael Schachtner
Senior agency producer
Mara Milicevic
Assistant producer
Jona Goodman
Executive directors of content production
Lora Schulson and Nathy Aviram
Production company
O POSITIVE FILMS, New York, USA
Director
David Shane
Executive Producer
Ralph Laucella
DP
Antonio Calvache
Dirty Cops copywriter
Alan Wolpert: from O Postive
Edit house
Number Six Edit, NY,USA
Executive producer
Toni Lipari
Editor
Jason Macdonald
Sound Design/Arrangement
Sound Lounge. NY,USA
Land Rover launches its first brand campaign, which charts the history of the car marque back to its beginnings in 1947, breaking during tonight's coverage of the Paralympic Games on Channel 4.
© Haymarket Media Group Ltd.
