Land Rover 'safe inside' by Y&R New York

4.2 11 Votes

Land Rover is promoting the safety of its vehicles through tongue-in-cheek TV spots.

The first execution sees a corrupt cop facing his colleagues from the safety of his Landrover.

The second shows a man confronting his girlfriend from his car to tell her he is a pathological liar.

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Released: 11 May 2011

Creative in this campaign:

Credits

Campaign title
Safe inside

Executive creative director
Kerry Keenan

Group creative director
Graham Lang

Creative directors
Guillermo Vega/Steve Whittier

Copywriter
Julia Neumann

Art director
Michael Schachtner

Senior agency producer
Mara Milicevic

Assistant producer
Jona Goodman

Executive directors of content production
Lora Schulson and Nathy Aviram

Production company
O POSITIVE FILMS, New York, USA

Director
David Shane

Executive Producer
Ralph Laucella  

DP
Antonio Calvache

Dirty Cops copywriter
Alan Wolpert: from O Postive

Edit house
Number Six Edit, NY,USA

Executive producer
Toni Lipari

Editor
Jason Macdonald

Sound Design/Arrangement
Sound Lounge.  NY,USA

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