National Trust 'MyFarm' by Dare

3.4 9 Votes

Dare has created an online campaign to support the launch of MyFarm, a National Trust experiment in which the public help run a real-life working farm via the web.

The 60 second ad aims to drive traffic to the MyFarm website, www.my-farm.org.uk.

MyFarm experiment aims to connect people with how food is produced. For a £30 annual subscription, people take control of a farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm.

The ad was written by Dan Gorlov and art directed by Rachel Le Feuvre. It was directed by Kjetil Njoten through Betsy Works.

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Released: 11 May 2011

Credits

Client
Jon Alexander, Senior External Affairs Officer, National Trust

Creative Director
Brian Cooper

Copywriter
Dan Gorlov

Art director
Rachel Le Feuvre

Planner
Stephanie Newman

Director
Kjetil Njoten

Producer
Peter Maynard

Production Company
Betsy Works

Private View about this creative

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Private View: Gerry Moira and Tomas Leach

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