National Trust 'MyFarm' by Dare

3.4 9 Votes

Dare has created an online campaign to support the launch of MyFarm, a National Trust experiment in which the public help run a real-life working farm via the web.

The 60 second ad aims to drive traffic to the MyFarm website,

MyFarm experiment aims to connect people with how food is produced. For a £30 annual subscription, people take control of a farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm.

The ad was written by Dan Gorlov and art directed by Rachel Le Feuvre. It was directed by Kjetil Njoten through Betsy Works.

Share On:

Released: 11 May 2011


Jon Alexander, Senior External Affairs Officer, National Trust

Creative Director
Brian Cooper

Dan Gorlov

Art director
Rachel Le Feuvre

Stephanie Newman

Kjetil Njoten

Peter Maynard

Production Company
Betsy Works

Private View about this creative

Private View: Gerry Moira and Tomas Leach

Private View: Gerry Moira and Tomas Leach

Ads for Bombardier, Volkswagen, National Trust, TalkTalk, National Lottery and Stella Artois try to impress Euro RSCG's Gerry Moira and HomeCorp's Tomas Leach.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus