New Look '100 days of summer' by Mother

3.5 8 Votes

New Look's has launched its '100 days of summer' campaign, the first by Mother since winning the business last year, which was filmed in a giant stage, accommodating 100 models on different levels.

The aim of the campaign with the strapline ‘24/7 Fabulous’, aims to capture the excitement of summer fashion, and showcase New Look’s new summer range in an ad campaign set to ‘Up in the Clouds’ by Darwin Deez.

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Released: 16 May 2011

Credits

Creative Agency
Mother

Art Director
Caroline Pay

Julia Stenius

Erik HedmanĀ 

Copywriter
Caroline Pay

Julia Stenius

Erik Hedman

Planner
Matt Hardisty

Agency Producer
Tania Kane

Photographer
Frederike Helwig

Director
Kim Gehrig

Production Co
Somesuch & Co

Producer
Laura

Editor
MPC

Post Production
MPC

Media Agency
Trinity Communications

Media planning/buying
Trinity Communications / ZenithOptimedia

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Private View: Darren Bailes and John O'Hagan

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