The National Lottery 'Hector Riva' by AMV BBDO

3.1 4 Votes

The National Lottery is introducing a brand new character in the launch campaign for its new Tuesday EuroMillions draw by AMV BBDO.

The ad features Hector Riva – a dashing, d carefree European millionaire who would like EuroMillions jackpot winners to join him in his whirlwind life of private jets, personal valets and lavish villas.


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Released: 16 May 2011

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Credits

Client
Camelot

Creative Agency
AMV BBDO

Copywriter
Phil Martin

Art Director
Brian Campbell

Agency Planner
Michael Lee and Anthony Battrick

Media Agency
OMD

Media Planner
MPG

Production Company
Outsider

Director
Bart Trimmer

Production Co. Producer
Paul McPadden

Post-Production Company
The Mill

Audio Post-Production
750mph

Exposure
TV, Radio

Private View about this creative

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