Guinness 'more life in the dark - iAd' by Tullo Marshall Warren

4.1 6 Votes

Guinness has launched the first ever iAd by Tullo Marshall Warren.

 

The ad begins with a narrator promising to show the user where the best nights out are and then splits into four sections - pubs, gigs, comedy, and sports - providing users with nearby events and venues based on their location.

The ad allows people to overcome the problem of ordering a drink in a noisy bar by selecting an image of how many pints of Guinness they want to show to the bar staff. The iAd was written by Alex King and the designer was Luke Clark. Production was by TMW, Apple and RSA Films.

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Released: 16 May 2011

Credits

Agency
Tullo Marshall Warren

Executive Creative Director
Gareth James

Creative Directors
Jeff Bowerman

Project Director
Tariq Khan

Copywriter
Alex King

Designer
Luke Clark

Production Company
Tullo Marshall Warren/Apple/RSA Films

Motion Designer
Mark Brunt

Private View about this creative

Private View: Darren Bailes and John O'Hagan

Private View: Darren Bailes and John O'Hagan

VCCP's Darren Bailes and RSA director John O'Hagan take a look at new offerings from East Coast, Anchor, New Look, Guinness, ING Direct and Wall's.

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