Bombardier 'bang on!' by Karmarama

4.5 32 Votes

Karmarama has created a new spot for Wells & Young's beer brand Bombardier starring comedic actor Rik Mayall. The campaign introduces the strapline 'Bombardier - Bang On!'.


Mayall's character, William Charles Bedford, is a Bombardier in the King's Royal Bedfordshires, and is portrayed as a 'dashing hero' leading the English in a historical battle.

It was created by Dave Jennings and the creative director was dave Buonaguidi. It was directed by Tim Kirkby through Kream.

The six-week TV activity is complemented by social media content on YouTube, Facebook and
Twitter, and in-pub and in-store activation. Media was planned and bought by
ZenithOptimedia.

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Released: 18 May 2011

Credits

Creative Director
Dave Buonaguidi

Creative
Dave Jennings

Planner
Jono Holt

Account Director
Vince Lawson

Media Planner
Keith Hallett

Production Company
Kream

Director
Tim Kirkby

Editor
Sarah Thiele, Kream

Illustrator
Stage One Storyboards

Post-Production
Kream

Audio Post-Production
Jungle

Exposure
TV, viral video, website, social media, trade, PR

Private View about this creative

Private View: Gerry Moira and Tomas Leach

Private View: Gerry Moira and Tomas Leach

Ads for Bombardier, Volkswagen, National Trust, TalkTalk, National Lottery and Stella Artois try to impress Euro RSCG's Gerry Moira and HomeCorp's Tomas Leach.

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