VW ‘knowledge is power’ by Iris

4.0 22 Votes

To mark the launch of its new Amarok pick-up, Volkswagen aimed to demonstrate the power of its new model by using it to demolish a 67 m high steel chimney weighing 140 tonnes.

The stunt sees four of the vehicles taking down a giant steel chimney in Reading, Berkshire. Four 200m lengths of rope were rigged to the top of the chimney and attached to the towbars of four standard Amarok pick-ups. The online film of the stunt, created by Iris, was directed by Steve Hudson through Hungry Man. It created by Iris’s Henry Scotland and the production company was Hungry Man.

 

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Released: 18 May 2011

Credits

Director
Steve Hudson

Production Company
Hungry Man

Executive Producer
Matt Buels

Producer
Martin Box

Director of Photography
Ray Coates

Agency
Iris

Agency Producer
Henry Scotland

Editor
Alaster Jordan & James Forbes-robertson

Editing Company
The Whitehouse

Artists/Online Editor
Framestore

Private View about this creative

Private View: Gerry Moira and Tomas Leach

Private View: Gerry Moira and Tomas Leach

Ads for Bombardier, Volkswagen, National Trust, TalkTalk, National Lottery and Stella Artois try to impress Euro RSCG's Gerry Moira and HomeCorp's Tomas Leach.

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