Stella Artois 'apartomatic' by Mother

3.9 6 Votes

Stella Artois has launched a 1960s-inspired ad directed by Hollywood directors Wes Anderson and Roman Coppola, and created by Mother.

The ad promotes the brand's premium 5% lager. The ad shows a man bringing a girl back to his apartment. When he leaves the room she plays around with gadgets in the hi-tech apartment and gets swallowed up by the sofa as a pint of Stella is poured.

When the man comes back and becomes aware that his companion has disappeared, but despite the girls muffled cries all he cares about is the pint of Stella that awaits him. The ad ends with the strapline 'She is a thing of beauty’. The ad was edited by Stephen Perkins and the production company was Moxie Productions. Audio post-production was by Factory.

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Released: 18 May 2011

Credits

Copywriter
Mother

Art Director
Mother

Planner
Mother

Production Company
Moxie Pictures

Director
Wes Anderson & Roman Coppola

Editor
Stephen Perkins

Post-Production
MPC

Audio Post-Production
FACTORY

Private View about this creative

Private View: Gerry Moira and Tomas Leach

Private View: Gerry Moira and Tomas Leach

Ads for Bombardier, Volkswagen, National Trust, TalkTalk, National Lottery and Stella Artois try to impress Euro RSCG's Gerry Moira and HomeCorp's Tomas Leach.

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