Wall's 'thank you - kitchen' by Saatchi & Saatchi

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Wall’s is bringing back its iconic dog to its advertising.

The new ads, set to break during the semi-final of ITV1’s ‘Britain’s Got Talent’ on the 21st May, form part of a wider multimillion pound campaign which spans TV and online.

The 30’ ads, created by Saatchi & Saatchi, feature a new-look miniature dog that is used by the male stars of the ads to express their feelings to their loved ones.

The ads were written by Dan Warner and art directed by Andy Vasey. The director was Andy McLeod through Kirsty Dye. Post-production was by Big Buoy.

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Released: 19 May 2011

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Credits

Client
Phil Chapman, Chief Marketing Officer

Claire Winstanley, Marketing Director

Executive Creative Directors
Paul Silburn

Kate Stanners

Creative Directors
Andy Jex

Rob Potts

Copywriter
Dan Warner

Art Director
Andy Vasey

Planner
Tom Gibson

Producer
Anne O’Neill

Media Agency
Vizeum

Media Planner
Mike McCoy

Production Company
Rattling Stick

Director
Andy McLeod

Post-Production Company
Big Buoy

Audio
Wave – Engineer Parv Thind

Exposure
TV, Print

Private View about this creative

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Private View: Darren Bailes and John O'Hagan

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