Iceland 'ode to mums' by Beta

3.3 3 Votes

Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently ‘celebrity Mum of the Year’.

The ad shows families happily gathering around to eat a range of Iceland products. Shot in Esher, Surrey, by director and food stylist Martha Delap, the spot aims to promote the supermarket as selling quality food at great value.

The first ad is supported by eight 10-second product-specific ads, all featuring Solomon with her three year-old son Zachary. The ad was created by Graham Storey and Phil Cockrell. The production company was Another.

Share On:

Released: 19 May 2011

Related Creative:


Nick Canning, Executive Director

Creative Directors
Graham Storey

Phil Cockrell

Agency Producer
Jane Bessey

Project Manager
Oliver Mather

Production Company

Martha Delap

Adam Saward

Adam Sawyers

Director of Photography
Luke Cardiff

Post Production
The Mill

Audio Post-Production
Grand Central

Media Agency
Mediacom North

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

School Reports 2011: Beta

School Reports 2011: Beta

As you'd expect for an agency launched by Garry Lace and Robert Campbell, Beta was never far from the headlines in 2010.

Iceland 'moulin blanche' by Beta

Iceland 'moulin blanche' by Beta

Iceland's latest campaign is Moulin Rouge inspired and features real mums dancing alongside Jason Donovan to celebrate the Christmas season.