Iceland 'ode to mums' by Beta

3.3 3 Votes

Beta has created an ad for Iceland that features new brand ambassador Stacey Solomon, currently ‘celebrity Mum of the Year’.

The ad shows families happily gathering around to eat a range of Iceland products. Shot in Esher, Surrey, by director and food stylist Martha Delap, the spot aims to promote the supermarket as selling quality food at great value.

The first ad is supported by eight 10-second product-specific ads, all featuring Solomon with her three year-old son Zachary. The ad was created by Graham Storey and Phil Cockrell. The production company was Another.

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Released: 19 May 2011

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Credits

Client
Nick Canning, Executive Director

Creative Directors
Graham Storey

Phil Cockrell

Agency Producer
Jane Bessey

Project Manager
Oliver Mather

Production Company
Another

Director
Martha Delap

Producers
Adam Saward

Adam Sawyers

Director of Photography
Luke Cardiff

Post Production
The Mill

Audio Post-Production
Grand Central

Media Agency
Mediacom North

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