TV Licensing 'busy' by AMV BBDO

3.0 2 Votes

AMV BBDO has created a spot that promotes the TV Licensing website and the different ways people can pay the fee.

Featuring the strapline 'Whatever's easiest for you', the campaign started this weekend with a TV ad called 'Busy'.

The ad features a multi-tasking mum who mistakenly serves up the wrong food to her hungry baby and the family dog, highlighting the ease and speed of online payment for those with busy lives.

A second TV ad, highlighting how the fee can be paid for in instalments, will appear in June and radio trails will start on 28 May.

Share On:

Released: 20 May 2011

Credits

Client
Rob Cannon, Marketing Communications & Operations Manager

Creative Agency
AMV BBDO

Copywriter
Tim Riley

Agency Planner
Richard Swaab

Media Agency
PHD

Production Company
Red Bee

Director
Olly Blackburn (Great Guns)

Production Co. Producer
Edel Erickson (Red Bee)

Post-Production Company
Finish

Editor
Joe Parsons @ The Assembly Rooms

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus