TV Licensing 'busy' by AMV BBDO
AMV BBDO has created a spot that promotes the TV Licensing website and the different ways people can pay the fee.
Featuring the strapline 'Whatever's easiest for you', the campaign started this weekend with a TV ad called 'Busy'.
The ad features a multi-tasking mum who mistakenly serves up the wrong food to her hungry baby and the family dog, highlighting the ease and speed of online payment for those with busy lives.
A second TV ad, highlighting how the fee can be paid for in instalments, will appear in June and radio trails will start on 28 May.